This section focuses on the many different techniques used to create online presence. The main digital marketing channels include: 1. Search Engine Optimization(SEO) - This approach is mainly focused on keyword search engines, such as Google and Yahoo!. 2. Search engine marketing (SEM) - These are advertisements which appear alongside google searches and other search results. 3. Social Media Marketing (SMM) - This tool incorporates platforms such as Facebook, Twitter, Linkedin, etc., where users are active in commenting, recommending and sharing blogs, websites as well as providing personal opinions. 4. Email Marketing - This technique enables advertisers to communicate with their customers directly by sending promotional emails through ISPs without user intervention 5. Conversion Tracking – Once you have carried out a range of digital marketing activities, you will want to develop a strategy for conversion-tracking that measures the effectiveness of your digital advertising.
Digital marketing is the key ingredient to build brand awareness, increase revenue and influence online behavior. Whether you plan to launch a website or social network, use mobile location based marketing to engage with customers in real time, or rely on email marketing to drive sales, our digital marketing strategies can help you reach new customers and exceed business goals.
