Marketing technology is a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations.
Martech provides an integrated set of marketing technologies used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations. Martech is most often found in the form of marketing automation, although it typically also includes additional software categories such as predictive analytics and data visualization, which are becoming increasingly common as a result of improvements in cloud computing technology.
Martech is the purpose-built technology for marketing leaders. From foundational technologies such as demand gen, CRM and web analytics, to innovative solutions such as martech data management platforms, martech has come a long way. It means higher quality leads, more efficient teams and better business results.
Martech is a comprehensive solution for marketing technology. It offers a wealth of functions for digital customer relationship management (CRM), including customer success and experience management, contact center functionality and social media monitoring.
Martech solutions support and automate marketing activities, helping marketers as they strive to transform their customer experience, increase relevance and personalization, deliver consistent outcomes, and achieve a competitive advantage.
